The concept
Peruvian lomo saltado, arepas with slow-cooked beef, chimichurri chicken bowls, tacos, burritos and empanadas with house salsas, finished with tres leches — a delivery-first menu built on the group’s central kitchen.
← All concepts
Latin cloud kitchen
Chef Jorge
The soul of Latin America, crafted for delivery.
STATUSCloud kitchen · Jeddah
05
CONCEPT NOTE
Role & level of responsibility
A group cloud-kitchen brand. Mohammad’s role is recorded at the operating-portfolio level, not as creator of the brand or its menu.
Verified status
Brand identity is documented in the supplied group concept series. The public Chef Jorge account supports a premium Latin cloud concept in Jeddah, with visible activity through September 2025; current availability is not independently confirmed.
Image
Brand board — sourced from the Pro Element Group brand and project library.
IDENTITY & CHANNELS
The brand, in its own hand.
The supplied current identity board carries the bilingual Chef Jorge wordmark and a subtle grid/frame. The separate Jorge Tacos mascot is shown strictly as an archived related direction, not as the current mark.
Official channel
Instagram ↗See the wider portfolio
Back to all concepts ↗