Persian fast-casual

Koobeh

Bold flavours, modern spirit.

STATUSWestfield Jeddah concept · opening unconfirmed

Brand board · Pro Element Group archive

CONCEPT NOTE

The concept

Persian favourites in a counter-service, takeaway and delivery format — built to repeat as a chain from day one, drawing on the group’s central kitchen and Shahnamah’s culinary heritage.

Role & level of responsibility

A group fast-casual concept with documented brand assets, packaging and concept profile in the project library.

Verified status

Westfield Jeddah is the intended project location in supplied group material. Its public dining pages do not currently list Koobeh, so opening status is not independently confirmed.

Image

Brand board — sourced from the Pro Element Group brand and project library.

IDENTITY & CHANNELS

The brand, in its own hand.

English mark · flower emblem

Four-lobed flower symbol

Arabic wordmark

Packaging repeat · concept artwork

Koobeh food-court concept with branded counter and repeating motifs — Counter emblem & arch motif · concept visualisation

No official public channel has been verified for this concept, so none is linked here.

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